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Six Insights Into The Cardiac Rehabilitation Target Market

by Linda P. Morton

If you are a health care professional wanting to determine the primary cardiac rehabilitation target market, then answer the following six questions.

Cardiac Rehabilitation Target Market 1 - Age And Gender

The age that most people have heart conditions is in mid-life. And men are more likely to develop a life-threatening heart condition than women are.

Cardiac Rehabilitation Target Market 2 - Health Care

Mid-life men have generally neglected their health for most of their lives. They are less likely to have regular health exams and to exercise than women. They are more likely to smoke and be overweight. As a result they are more likely to have heart disease.

Cardiac Rehabilitation Target Market 3 - Work Habits

Today’s mid-life men are often experiencing stalled careers after devoting their lives to their work. Most have been workaholics. They feel depressed and stressed when they realize that their hard work has not resulted in the success that they expected. This realization leaves them depressed and heightens their inclination to heart disease.

Cardiac Rehabilitation Target Market 4 - How Well Are They Adjusting To Middle-Age?

Many of these men don’t adjust to mid-life as well as women do. They are caught off guard by mid-life changes in their bodies and lives. Their fading physical and sexual strength makes them feel inadequate and adds stress to their lives, making them prime candidates for heart disease.

In spite of their depression and negative feelings, many fail to find an outlet to reduce their stress. They don’t talk about their feelings. Instead they bottle them up, expressing them only through self-destructive behavior. This further increases their tendency to have heart problems.

Cardiac Rehabilitation Target Market 5 -They Have Strong Family Connections

How family connected, the men are often influences how well they pull out of the depression and adopt a healthier way of life. Although some refuse to do it for themselves, many will do it for their loved ones.

Cardiac Rehabilitation Target Market 6- How Willing Are They To Change?

Those who live through a heart attack or heart surgery need cardiac rehabilitation. The mid-life men who are willing to change their ways make the best cardiac rehabilitation target market. The mid-life men who don’t get cardiac rehabilitation or don’t stay with the rehabilitation process, and fall back into their former destructive behavior, will generally die within five years.

These factors identify the cardiac rehabilitation target market as mid-life men, who are willing to change their ways in order to prolong their lives.

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